The Brazil full-back was preparing to take a corner at El Madrigal stadium when the banana landed on the pitch next to him and he responded by eating it. Having complained afterwards that "it has been the same for 11 years" since he moved to Spain, his Barça and Brazil team-mate NEYMAR and Manchester City's sergio Aguero were two of the players to publish pictures on social media in solidarity.
eating a banana on Instagram with the photo caption: "We are all monkeys, we are all the same. Say no to Racism!!"
"Utterly brilliant reaction from Alves. Treat the racist berk with complete disdain!," tweeted Gary Lineker, who played for Barcelona in the 1980s, while Spanish TV newsreaders and presenters have also joined the campaign.
Fifa president Sepp Blatter also took to Twitter on Monday to condemn the treatment of Alves.
"What @DaniAlvesD2 tolerated last night is an outrage. We must fight all forms of discrimination united. Will be zero tolerance at #WorldCup," he wrote.
"Utterly brilliant reaction from Alves. Treat the racist berk with complete disdain!," tweeted Gary Lineker, who played for Barcelona in the 1980s, while Spanish TV newsreaders and presenters have also joined the campaign.
Fifa president Sepp Blatter also took to Twitter on Monday to condemn the treatment of Alves.
"What @DaniAlvesD2 tolerated last night is an outrage. We must fight all forms of discrimination united. Will be zero tolerance at #WorldCup," he wrote.
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